Introduction to Business

Believe it or not, there are actually business consultants out there who will tell you that marketing is a waste of time. I say get real! If you don't market and advertise, your chance of success in coffee, tea or any other business is slim to none.

Today, everywhere we look, we are exposed to advertising. Driving our cars, we catch sight of highway billboards and city buses that have been transformed into large mobile advertisements. Subways are littered with signs, planting seeds for us to support sports teams or buy a certain brand of rum. Log onto the Web and you'll see banner and pop-up ads on almost every page. Everywhere we turn marketers are pitching us.