Target Competencies and Objectives
- Summarize the characteristics of a CMS
- Identify the range of CMS products
- Compare current CMS products
- Identify appropriate contexts for selecting a CMS
- Examine websites created using a CMS
- Explore the CMS administrative features
- Use the CMS back end to modify default CMS settings
- Identify page layout options
- Select the appropriate page layout
- Create site navigation
- Incorporate color, space, and typographical considerations
- Incorporate universal usability considerations
- Integrate mobile considerations
- Summarize the functions of a Theme
- Explore the features of a Theme
- Explore sources of Themes
- Add a Theme to the CMS
- Apply a Theme to a website
- Use Pages to create content
- Use Posts to create content
- Explore menu creation options
- Use the Menus to create the website navigation
- Explain the function of a plugin
- Explore various categories of plugins
- Identify sources of plugins
- Identify key plugins
- Incorporate a plugin
- Explore the various ways to monetize a website
- Incorporate a monetizing strategy into a website
- Integrate a shopping cart plugin into a website
- Integrate social networking strategies to promote a website
- Identify SEO techniques
- Select the best SEO techniques given the website context
- Code to ensure an SEO-optimized website
- Identify common statistical information regarding website performance
- Explore the available options for tracking website performance
- Use a plugin application to provide website performance statistics
- Analyze website performance statistics